The closing of Microsoft’s Xbox Studios marks the end of their drive to produce original television content. The hard road to coordinating content, production and distribution didn’t go easily for Microsoft, but their decision to close the Xbox Studios may be of a benefit to the owners of the console. With the most recent upgrades to the Xbox One system about to be released, owners – and those considering buying at the new price – are anxious to understand what all this means for the console.
What Happened to Original Content?
Microsoft isn’t giving up totally on original content; it is just shifting to balance it with other content. With the coming Xbox One upgrades the ability to play Blu-ray will be enabled on the consoles. There will also be more compatibility for hosting different video streaming app servers, DVDs and CDs. The hope is that by removing the priority of creating original content that independently produced content can then be licensed for distribution onto the Xbox One through their Windows Mobile system.
Netflix and Hulu are Back
For users, this means that along with the ability to play recorded media, that services like Netflix and Hulu will be available again on the platforms. The closing of the dedicated original programming studio allows for Microsoft to recoup losses. Combine this with the new pricing of the Xbox One that is beginning to drive sales and there is an increased potential for the platforms to appeal to independent content creators. Microsoft has to work out the details of publishing and licensing agreements to really capitalize on these changes.
Not Just for Xbox One
While this is good for the console, the actual aim of the switch from production of original content to its distribution is included on the gaming platform only as an afterthought. The focus is on created streaming content to promote the Mobile phone systems and Xbox 360. That all of this will be compatible with the consoles is just a benefit.
How Xbox One Owners Might Just Win in the End
While not the intended target of these changes, beyond the upgrades to allow for Blu-ray and other recorded media play, owners stand to benefit the most from all of these changes. As the push is on to claim original and independent content for streaming to promote Windows Mobile and Xbox 360, all the users holding the console will find that they can watch the media as well as the device and systems are already compatible.
This gives you the dual purpose handset that will allow you to play games, communicate on a social media network and watch movies or TV shows at will and without additional pricing for most content. In the end, Xbox One users will benefit the most from the shift in priorities that Microsoft is showing in how they attract and support their console and device customers, without having to bear the burden of being the device that all bets are riding on.